Your pitch to a potential new client needs to be something both practiced and natural, personal and professional, flexible but firm. Ask 100 coaches or other agents what your script should sound like and you will get 100 different answers, because in many ways a pitch is more art than science and has a lot to do with who you are.

Last week, we talked about ideas for leading through shifts in the marketplace (read the post here) and this week, let’s talk about the mindset you need to not just survive but also thrive in a market and economic environment that’s more challenging than it was a few months ago.

If you look up adjectives for “good,” you’ll find words like adequate, satisfactory, agreeable, pleasant. And that’s not what you need to be.